{"title":"The Great","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eemily current + meritt elliott have been business partners for almost two decades. their journey as entrepreneurs, brand builders, stylists and designers have led them to their most proud achievement to date – a fully realized women’s wear collection, aptly called, THE GREAT. champions of supportive female friendships and the spirit of creative fearlessness, emily and meritt are known for their authentic, kind and optimistic approach to both design and life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr\u003e","products":[{"product_id":"the-sonnet-top-truwt","title":"The Sonnet Top - True White","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003enow on sale! originally $225, now on sale for $169. please note: all sale items are FINAL SALE. no returns or exchanges\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003emeet the sonnet top in true white from THE GREAT. \u003c\/p\u003e","brand":"THE GREAT","offers":[{"title":"white \/ 0","offer_id":48734543544547,"sku":"210000058177","price":169.0,"currency_code":"USD","in_stock":false},{"title":"white \/ 1","offer_id":48734543806691,"sku":"210000058178","price":169.0,"currency_code":"USD","in_stock":true},{"title":"white \/ 2","offer_id":48734543872227,"sku":"210000058179","price":169.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/3362\/9155\/files\/TheSonnetTop-TrueWhite_4.png?v=1780952740"},{"product_id":"the-hayflower-top-blscb","title":"The Hayflower Top - Blue Scattered Bloom","description":"\u003cp\u003emeet the hayflower top in blue scattered bloom from THE GREAT.\u003c\/p\u003e\n\u003cp\u003einspired by the quiet romance of 1940s dressing, this effortless silhouette is crafted from fluid viscose and finished in a painterly floral print. designed with a softly defined waist, relaxed peplum shape, and voluminous elbow-length sleeves, it’s an easy piece that feels both timeless and feminine.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 100% viscose\u003cbr\u003e• blue scattered bloom print\u003cbr\u003e• relaxed peplum silhouette\u003cbr\u003e• elasticated waist seam\u003cbr\u003e• crew neckline\u003cbr\u003e• button-front placket\u003cbr\u003e• voluminous elbow-length sleeves\u003cbr\u003e• softly angled sleeve shape for an effortless drape\u003cbr\u003e• lightweight, fluid fabrication\u003cbr\u003e• vintage-inspired design with a modern feel\u003cbr\u003e• dry clean only\u003cbr\u003e• imported\u003cbr\u003e• model is 5'8\" wearing a size 1\u003c\/p\u003e","brand":"THE GREAT","offers":[{"title":"multi \/ 0","offer_id":48734562189539,"sku":"210000058174","price":275.0,"currency_code":"USD","in_stock":false},{"title":"multi \/ 1","offer_id":48734562222307,"sku":"210000058175","price":275.0,"currency_code":"USD","in_stock":false},{"title":"multi \/ 2","offer_id":48734562255075,"sku":"210000058176","price":275.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/3362\/9155\/files\/TheHayflowerTop-BlueScatteredBloom.png?v=1780952578"},{"product_id":"sakelly-jacket-green","title":"Sakelly Jacket - Overland Trek Mel.","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003enow on sale! originally $345, now on sale for $289. please note: all sale items are FINAL SALE. no returns or exchanges\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003emeet the sakelly blazer 15145 in overland trek mel. from SAMSØE SAMSØE.\u003c\/p\u003e\n\u003cp\u003eblazer with a regular fit and cropped length. button closure on the front. pointed collar, plain cuffs, and straight hem. welt pockets on the front. fully lined. main material made from an elastic blend of recycled polyester.\u003c\/p\u003e\n\u003cp\u003e• 68% recycled polyester, 29% viscose, 3% elastane\u003cbr\u003e• lining: 52% polyester, 48% viscose\u003cbr\u003e• do not wash or tumble dry\u003cbr\u003e• regular fit\u003cbr\u003e• style no. F26100123\u003cbr\u003e\u003c\/p\u003e","brand":"SAMSOE","offers":[{"title":"green \/ XS","offer_id":48819169067235,"sku":"210000058635","price":289.0,"currency_code":"USD","in_stock":false},{"title":"green \/ S","offer_id":48819169100003,"sku":"210000058636","price":289.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/3362\/9155\/files\/SakellyJacket-OverlandTrekMel.png?v=1786460971"},{"product_id":"the-dolphin-short-natff","title":"The Dolphin Short - Natural With Field Floral","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003enow on sale! originally $250, now on sale for $179. please note: all sale items are FINAL SALE. no returns or exchanges\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003emeet the dolphin short in natural with field floral embroidery from THE GREAT.\u003c\/p\u003e\n\u003cp\u003einspired by a vintage 1970s athletic short, this easy silhouette is reimagined in soft cotton twill with delicate floral embroidery for a feminine, elevated feel. finished with contrast binding and rounded hems, it’s a playful summer staple with effortless charm.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 100% cotton\u003cbr\u003e• soft cotton twill fabrication\u003cbr\u003e• field floral embroidery\u003cbr\u003e• vintage-inspired 1970s athletic silhouette\u003cbr\u003e• elasticated waistband\u003cbr\u003e• rounded hem corners\u003cbr\u003e• contrast binding detail\u003cbr\u003e• functional side pockets\u003cbr\u003e• short, easy fit\u003cbr\u003e• machine wash cold\u003cbr\u003e• tumble dry low\u003cbr\u003e• imported\u003cbr\u003e• model is 5'8.5\" wearing a size 1\u003c\/p\u003e","brand":"THE GREAT","offers":[{"title":"multi \/ 0","offer_id":49033028108515,"sku":"210000059960","price":179.0,"currency_code":"USD","in_stock":true},{"title":"multi \/ 1","offer_id":49033028239587,"sku":"210000059961","price":179.0,"currency_code":"USD","in_stock":true},{"title":"multi \/ 2","offer_id":49033028403427,"sku":"210000059962","price":179.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/3362\/9155\/files\/TheDolphinShort-NaturalWithFieldFloral_5.png?v=1780948339"},{"product_id":"the-apron-dress-natur","title":"The Apron Dress - Natural","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003enow on sale! originally $350, now on sale for $249. please note: all sale items are FINAL SALE. no returns or exchanges\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003emeet the apron dress in natural from THE GREAT.\u003c\/p\u003e\n\u003cp\u003einspired by a vintage 1930s apron, this timeless silhouette is reimagined with modern proportions while preserving its original charm. crafted from textured cotton with a touch of structure, it features crossed back straps, a button-front placket, and patch pockets for an effortlessly easy, lived-in feel.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 100% cotton\u003cbr\u003e• textured cotton fabrication\u003cbr\u003e• inspired by a 1930s apron silhouette\u003cbr\u003e• easy, flattering fit\u003cbr\u003e• slightly low-slung waist\u003cbr\u003e• wide crossed back straps\u003cbr\u003e• adjustable button closure at back\u003cbr\u003e• button-front placket with corozo buttons\u003cbr\u003e• patch pockets\u003cbr\u003e• above-the-ankle length\u003cbr\u003e• lightweight and breathable feel\u003cbr\u003e• dry clean only\u003cbr\u003e• imported\u003cbr\u003e• model is 5'8.5\" wearing a size 1\u003c\/p\u003e","brand":"THE GREAT","offers":[{"title":"ivory \/ 0","offer_id":49033029353699,"sku":"210000059963","price":249.0,"currency_code":"USD","in_stock":true},{"title":"ivory \/ 1","offer_id":49033029386467,"sku":"210000059964","price":249.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/3362\/9155\/files\/TheApronDress-Natural.png?v=1780947891"},{"product_id":"the-micro-terry-swing-short-pimen","title":"The Micro Terry Swing Short - Pimento","description":"\u003cp\u003emeet the micro terry swing short in pimento from THE GREAT.\u003c\/p\u003e\n\u003cp\u003ecrafted from soft, washed cotton micro terry, this easy pull-on short is designed for effortless summer days. a wide elastic waistband and subtle shirring create a flattering swingy silhouette, while side seam pockets add everyday functionality.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 100% cotton\u003cbr\u003e• soft washed micro terry fabrication\u003cbr\u003e• pull-on silhouette\u003cbr\u003e• wide elasticated waistband\u003cbr\u003e• subtle shirring detail\u003cbr\u003e• swingy leg shape\u003cbr\u003e• flattering pitched side hem\u003cbr\u003e• side seam pockets\u003cbr\u003e• lightweight vintage-inspired feel\u003cbr\u003e• machine wash cold with like colors\u003cbr\u003e• tumble dry low or hang dry\u003cbr\u003e• made in the u.s.a.\u003cbr\u003e• model is 5'8.5\" wearing a size 1\u003c\/p\u003e","brand":"THE GREAT","offers":[{"title":"red \/ 0","offer_id":49033029452003,"sku":"210000059954","price":135.0,"currency_code":"USD","in_stock":true},{"title":"red \/ 1","offer_id":49033029484771,"sku":"210000059955","price":135.0,"currency_code":"USD","in_stock":false},{"title":"red \/ 2","offer_id":49033029583075,"sku":"210000059956","price":135.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/3362\/9155\/files\/TheMicroTerrySwingShort-Pimento.png?v=1780947726"},{"product_id":"the-dolphin-short-dcamo","title":"The Dolphin Short - 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White","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003enow on sale! originally $395, now on sale for $259. please note: all sale items are FINAL SALE. no returns or exchanges\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003emeet the day break dress in white from THE GREAT.\u003c\/p\u003e\n\u003cp\u003einspired by classic 1940s silhouettes, this effortless summer dress blends timeless charm with modern comfort. designed with a smocked bodice, structured square neckline, and tailored pleated waist, it creates a flattering, feminine shape that’s easy to wear from day to evening.\u003c\/p\u003e\n\u003cp\u003e• 100% cotton\u003cbr\u003e• inspired by vintage 1940s silhouettes\u003cbr\u003e• fitted smocked bodice\u003cbr\u003e• square neckline with notch cut-out detail\u003cbr\u003e• wide shoulder straps\u003cbr\u003e• adjustable back straps\u003cbr\u003e• pleated waist detailing\u003cbr\u003e• trapunto stitching accents\u003cbr\u003e• flattering, tailored silhouette\u003cbr\u003e• dry clean only\u003cbr\u003e• imported\u003cbr\u003e• model is 5'8.5\" wearing a size 1\u003c\/p\u003e","brand":"THE GREAT","offers":[{"title":"white \/ 0","offer_id":49033033416931,"sku":"210000059967","price":259.0,"currency_code":"USD","in_stock":false},{"title":"white \/ 1","offer_id":49033033613539,"sku":"210000059968","price":259.0,"currency_code":"USD","in_stock":true},{"title":"white \/ 2","offer_id":49033033646307,"sku":"210000059969","price":259.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/3362\/9155\/files\/TheDayBreakDress-White.png?v=1780946796"},{"product_id":"the-verse-dress-dvpst","title":"The Verse Dress - 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Cream","description":"\u003cp\u003emeet the derby tote in cream from THE GREAT.\u003c\/p\u003e\n\u003cp\u003einspired by vintage boating totes from the 1950s, this cotton canvas bag features the brand's signature western-inspired graphic and a contrasting base for a timeless, lived-in feel. spacious enough for weekend getaways or everyday errands, it's the perfect carryall for wherever the day takes you.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• spot clean only\u003cbr\u003e• 100% cotton\u003cbr\u003e• dimensions: 22\" x 15\" x 5\"\u003c\/p\u003e","brand":"THE GREAT","offers":[{"title":"multi","offer_id":49369707184355,"sku":"210000060511","price":135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/3362\/9155\/files\/TheDerbyTote-Cream_4.png?v=1783365455"},{"product_id":"the-embroider-vintage-sailor-top-cream","title":"The Embroidered Vintage Sailor Top - Cream","description":"\u003cp\u003emeet the embroidered vintage sailor top in cream from THE GREAT.\u003c\/p\u003e\n\u003cp\u003einspired by seaside blouses of the 1920s, this airy silhouette features a sailor-inspired collar, colorful embroidery, and delicate hand-finished details. its relaxed, cropped shape brings a timeless sense of ease to warm-weather dressing.\u003c\/p\u003e\n\u003cp\u003e• dry clean only\u003cbr\u003e• 53% viscose, 47% cotton\u003cbr\u003e• imported\u003cbr\u003e• model is 5'8\" and wearing a size 1\u003c\/p\u003e","brand":"THE GREAT","offers":[{"title":"multi \/ 0","offer_id":49369707217123,"sku":"210000060519","price":325.0,"currency_code":"USD","in_stock":true},{"title":"multi \/ 1","offer_id":49369707282659,"sku":"210000060520","price":325.0,"currency_code":"USD","in_stock":true},{"title":"multi \/ 2","offer_id":49369707315427,"sku":"210000060521","price":325.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/3362\/9155\/files\/TheEmbroideredVintageSailorTop-Cream_6.png?v=1783365394"},{"product_id":"the-sparrow-tank-minrl","title":"The Sparrow Tank - 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Black","description":"\u003cp\u003emeet the pony cardigan in black from THE GREAT.\u003c\/p\u003e\n\u003cp\u003ean interpretation of a 1970s western intarsia sweater, the pony cardigan draws on the motifs and spirit of heritage americana. spun from a soft cotton-blend yarn, it has a square fit through the body with straight sleeves and a slightly cropped length. an oversized collar, classic ribbing, and horn buttons complete the vintage-inspired look.\u003c\/p\u003e\n\u003cp\u003e• 60% cotton, 40% acrylic\u003cbr\u003e• square, slightly cropped fit\u003cbr\u003e• oversized collar\u003cbr\u003e• horn button closure\u003cbr\u003e• dry clean only\u003cbr\u003e• model is 5'9\" and wearing size 1\u003cbr\u003e\u003c\/p\u003e","brand":"THE GREAT","offers":[{"title":"multi \/ 0","offer_id":49572693147875,"sku":"210000061435","price":395.0,"currency_code":"USD","in_stock":true},{"title":"multi \/ 1","offer_id":49572693180643,"sku":"210000061436","price":395.0,"currency_code":"USD","in_stock":true},{"title":"multi \/ 2","offer_id":49572693213411,"sku":"210000061437","price":395.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/3362\/9155\/files\/ThePonyCardigan-Black_6.jpg?v=1787344171"},{"product_id":"swingy-jacket-rstwr","title":"The Swingy Jacket - 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